B2B Pipeline Calculator.
Enter your segment, revenue target, average deal size, and conversion assumptions. We'll work backwards to the customers, opportunities, and leads your sales and marketing engine has to produce together — one shared plan, not separate targets.
Your assumptions
Balanced mid-market motion with a mix of inbound and outbound sourcing.
$5,000,000
$40,000
Segment benchmark: 40%
Segment benchmark: 45%
Segment benchmark: 65%
Segment benchmark: 22%
3x–4x is the common planning range.
What it takes
To reach $5,000,000 in new revenue at $40,000 per deal.
- Customers to close per month
- 11
- Leads per month
- 405
- MQLs per month
- 162
- Opportunities per month
- 48
- Allowable cost per lead (at 5% of revenue)
- $51
How the math works
The benchmarks for deal size and every funnel-stage conversion — lead to MQL, MQL to SQL, SQL to opportunity, and opportunity win rate — all adjust to your selected industry — so the math reflects the real cycle length, deal complexity, and sourcing mix of that segment. You can override any value with your own CRM data.
Benchmarks are illustrative planning defaults drawn from common B2B industry ranges — not guarantees. Deal size, conversion rates, and win rates vary widely by company, segment, and go-to-market model. Replace them with your own CRM data as soon as you have twelve months of clean history.
Numbers look out of reach?
When required volume outruns capacity, the answer is usually a sharper ICP, tighter sales and marketing alignment, and a better-converting funnel — not more leads. Let's pressure-test the plan together.
Not sure where to start?
The Growth Assessment pinpoints the gaps holding your growth engine back — across strategy, brand, demand, technology, and talent — and shows you the highest-leverage moves to make first. It takes five minutes and gives you a personalized readiness scorecard.
Playbooks for
high-growth teams.
Four free, in-depth playbooks distilled from two decades of building growth engines at global brands.
GTM Playbook
The B2B Go-to-Market Playbook: How High-Growth Companies Build GTM Strategies That Win
Define high-yield segments, choose the right channels, and craft messaging that resonates with multi-buyer committees.
ABM Playbook
The ABM Playbook: How High-Growth B2B Companies Turn Target Accounts into Revenue
ICP definition, account tiering, buying-committee mapping, play design, and the metrics that prove ABM is working.
ICP & Segmentation
The ICP & Segmentation Playbook: How B2B Companies Define Their ICP and Turn Segmentation into a Revenue Engine
Define your Ideal Customer Profile, tier accounts, and operationalize segmentation across marketing, sales, and product.
Persona Insights
The Persona Insights Playbook: How to Define and Use Persona Insights for Targeted Marketing and ABM
Build evidence-based persona insights and buying-committee maps that strengthen campaigns and sales conversations.