Growth works best when it is intentional.
In nature, "green-up" is the moment when dormant landscapes begin to come alive — when the right conditions of light, energy, water, and timing turn potential into visible growth.
Organizations grow in much the same way. The strongest ones do not scale by chasing every tactic. They grow when the right conditions are designed intentionally — when strategy, brand, GTM, demand, technology, and talent work together around what matters most.
GreenUp By Design helps leaders create those conditions with clarity, discipline, and purpose.
Grow what matters, by design.
A full-stack global growth and marketing executive helping organizations design growth with purpose, precision, and impact.
Pattie Q. Pan is a global growth & marketing executive with more than two decades of experience building brands, growth engines, and go-to-market systems across data, technology, fintech, adtech, manufacturing, business and professional services, and nonprofit & mission-driven organizations.
She has led marketing at global companies including PRGX, Dynata, Mastercard, Tyco, and Honeywell — helping organizations sharpen positioning, build scalable demand generation, accelerate pipeline & revenue growth, and create the brand authority needed to lead in competitive markets.
As a Fractional and Interim CMO, Pattie has also helped early- and growth-stage companies, including AI startups and nonprofits, create growth strategies, build connected demand and lifecycle marketing engines, align GTM teams and systems, and develop high-performing marketing teams, often from the ground up.
GreenUp By Design was created to bring that experience to founders, executives, and nonprofit leaders who are ready to move beyond fragmented marketing activity and build intentional growth engines designed to compound over time.
Where growth strategy, brand leadership, AI-powered demand generation, and nonprofit fundraising and growth converge into one growth engine.
Pattie's work sits at the intersection of growth strategy, brand leadership, AI-powered demand generation, and nonprofit fundraising and growth.
She has helped organizations translate complex offerings into clear market positions, build integrated demand engines, and connect marketing directly to revenue and social impact across enterprise, growth-stage, and mission-driven organizations.
Her approach is both strategic and practical: clarify where to play, define what makes the organization distinct, build systems to reach the right audiences, and execute with discipline.
The result is marketing that does more than create activity. It drives growth that scales.
Two decades of building category-defining brands.
PRGX
Chief Marketing Officer
Led growth transformation for the global AI-powered financial services company. Sharpened product positioning, ideal customer profiles, and buyer committee insights to drive content and GTM insights. Built a connected account-based marketing growth engine. Led AI strategy and adoption across marketing and GTM, embedding AI throughout the customer journey.
Delivered 5× pipeline growth in one year, with marketing generating approximately 50% of new business pipeline, and grew existing customer revenue by 30%.
Dynata
EVP, Marketing / CMO
Led digital transformation for the world's largest first-party data platform for insights, activation, and measurement. Redefined brand purpose, strategy, positioning, and storytelling framework. Created a solution line and new revenue stream. Built a modern growth engine across digital, ABM, search, social, content, and events that accelerates growth and maximizes Customer Lifetime Value.
Delivered 9× return on marketing investment, delivered 3x growth in marketing revenue contribution, and doubled global Share of Voice to 80+%, earning coverage in top-tier media outlets, including The New York Times, Wall Street Journal, CNBC, Financial Times, Reuters, and News Corp.
Mastercard
Vice President, Global Marketing
Led end-to-end product marketing for category-creating fintech solutions, owning go-to-market strategy, product positioning, and value proposition through launch and scale. Launched and scaled several category-defining FinTech solutions that are now industry gold standards.
Spearheaded the multi-stakeholder ecosystem strategy that launched Contactless Payments in the U.S. and scaled it globally — fundamentally transformed how consumers pay by eliminating checkout friction, accelerated merchant transaction speed, deepened bank card engagement, and unlocked exponential volume growth across global payment networks. Today, it's the default payment method worldwide.
Chief Outsiders
Interim & Fractional CMO
Served as an interim and fractional CMO for early- and growth-stage companies, including AI-native startups. Designed go-to-market strategies, built demand generation engines, strengthened brand positioning, and helped stand up high-performing marketing teams.
Tyco International
Global Director of Marketing & Communications
Spearheaded a global rebrand for a $5B business, redesigning brand strategy, positioning, architecture, and messaging; building the global PR strategy and proactive media outreach program to build awareness; and driving digital transformation and marketing execution to generate demand.
Honeywell International
Director of Marketing Communications
Led branding and integrated marketing for a $6B business. Created award-winning marketing campaigns and pioneered proprietary closed-loop demand-generation systems, enabling disciplined lead generation and ROI measurement.
Dow Chemical
Global Digital Marketing Manager
Led global digital strategy and marketing, pioneering SEO/SEM initiatives as one of Google's earliest Ads clients.
The perspective of a senior operator who has built growth engines from the inside.
Not just advised from the outside. Her work combines:
01
Growth strategy and Go-to-Market orchestration and execution
02
Growth marketing and AI-powered demand generation and lifecycle marketing
03
Brand purpose, strategy, positioning, architecture, and activation
04
Product launch, product marketing and value proposition creation
05
Content strategy and AI search visibility
06
Account-Based Marketing (ABM) and People-Based Advertising (PBA)
07
Digital transformation, sales and marketing technology integration, and AI-embedded workflows
08
Marketing analytics, attribution, and ROI optimization
09
Nonprofit positioning, fundraising strategy, and donor acquisition, engagement, and retention
See how we think.
Read the operator playbooks distilled from two decades of building category-defining growth engines.
GTM Playbook
The Go-to-Market Playbook: How High-Growth Companies Build GTM Strategies That Win
Define high-yield segments, choose the right channels, and craft messaging that resonates with multi-buyer committees.
Nonprofit Growth Playbook
The Modern Nonprofit Playbook: How Mission-Driven Organizations Grow Fundraising in a Digital and AI-Driven World
Focus the brand on signature issues, apply ABM to institutional funders, lift retention, recurring giving, and DAFs, and win new supporters through AI search and Google Ad Grants.